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Wednesday, 25 June 2014
Reception Theory
Reception Theory
Stuart Hall
- Reception theory provides a means of understanding media texts by understanding how these texts are read by audiences.
- Reception theory states that media texts are encoded by the producer- they are loaded with values and messages.
- However, the text is then decoded by spectators. However, different spectators will decode the text in different ways, perhaps not in the way the producer intended.
- According to Hall, audience members adopt one of the following three positions when they decode the text:
•Dominant,
or Preferred, Reading -
how the producer wants the audience to view the media text;
•Oppositional
Reading -
when the audience rejects the preferred reading, and creates their own meaning
for the text;
•Negotiated
Reading - a
compromise between the dominant and oppositional readings, where the audience
accepts parts of the producer's views, but has their own views on parts as
well.
- genres are constantly in flux and can change
- whilst "the good,the bad and the ugly" will always be a western,it is now a clint Eastwood film"
- this is also dependent on who is deciding on the genre-the studio? the audience? the promoter/distributor? a uk audience or a french audience? young/old?
how do these two theories relate?
- By having ideas repeated (neale) or identifiable conventions (chandler) producers can encourage audiences to 'understand' their products as they are intended.
Monday, 23 June 2014
Vladimir Propp’s functions of narrative
Propp’s functions of narrative
Russian Vladimir
Propp analysed many of his country's folk tales and identified common themes
within them. He broke down the stories into chunks and looked closely at them;
he managed to identify 31 narratives that form the structure of many of the
stories. He broke the stories down into four different spheres.
Can be Simplified down
to 6 main functions:
·
Preparation
- the scene is set
·
Complication
- a problem occurs, some evil takes place
·
Transference
- the hero receives help and leaves on a quest
·
Struggle
- the hero is given tests or there is a fight or pursuit
·
Return
- the hero attains his objective and fulfills the quest or carries out the
rescue
·
Recognition
- the villain is punished and the hero receives his reward.
2. villain- for example Dr octopus from Spiderman
3. Donor (from whom the hero gets some magical object) Lucius fox from batman
4. Magical Helper (the character that helps the hero in the quest) robin from batman
5. Dispatcher (the character that makes the lack known) nick fury from avengers
6. False Hero (the character who takes credit for hero's actions) Cinderella's stepsisters
7. Prince/princess (person the hero marries) Gwen Stacey the amazing Spiderman
8. Victim (person harmed by the villain if not the hero) Gwen Stacey
Lucius:- The Donor
The scare crow:- The Villian
Applying Propp's character persona theory to my coursework:
Wednesday, 18 June 2014
Film Franchises
Film Franchises
- A media franchise is a collection of media for which components exist in multiple forms of media, generally fiction, such as film, literature, television, or video games, involving a story, characters, and setting. Generally, a media franchise means that a whole series is made in a particular medium, along with licensing to others for merchandising and endorsements. This licensing may involve trademarked characters and settings.
- An example of franchises star wars, star trek, marvel, transformers, lord of the rings, spy kids, drake and josh, james bond, indiana jones, batman, terminator, back to the future, men in black
Steve Neale
- Steve Neale believes that pleasure of the wiener derives from repetition and difference. Steve Neale believes that there would not be pleasure without difference. For this reason its important films to fit into different genres and franchises feature repetition.
Monday, 16 June 2014
Genre Theory
Multiple Genres Of Film |
My film was a psychological thriller. Psychological thriller is a sub genre of the horror and thriller genre of media. It can even incorporate elements of characteristics from genres such as crime and mystery.
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