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Monday 20 October 2014

Applying Narrative Theory To My Local Paper

Applying narrative to my course work
Narrative is any account of connected, linked events presented to a reader or viewer. In stories, narrative is constructed in terms of language and code. Numerous theories about how stories are portrayed in media exist and I will discuss some theorists and how they apply to my coursework and newspapers in general.
Roland Barthes is a French Linguist who described 5 codes which are present and woven into any narrative. Barthes’s code consists of the enigma code, action code, semantic code, referential code and symbolic code. The enigma code refers to any element of a story that isn't fully explained and is left a mystery until the end. This is to keep the readers interested in the story that is being told. The enigma code can be easily applied to my production as often in a papers article, a short summary is given in a headline, however the story is not fully explained to the very end of the article when a short conclusion and resolution is given. Also some local newspapers often feature follow up articles too, in which readers find out more information on a subject at a later date when more information comes available. The most common examples being articles on crime, where the resolution to a crime is published at a later date.  The action code is the second of Barthes’s code; it applies to any action that implies another narrative action. For example a women standing by a bus stop implies she is waiting to travel somewhere using a bus. This code can be applied to papers, in that a photograph and bold title next to an article leads readers to assume the paper is on a specific subject. An example that will feature in my local newspaper would be a picture of a boy posing with a can of monster energy drink. This will suggest that the article is going to be on energy drinks and young people. The semantic code points to any element in a text that suggests a particular additional meaning by the way of connotation which the story suggests. Basically the semantic code is symbols that are present that might suggest an idea. For example a row of clothing outlets and coffee shops might suggest a shopping centre and urban scene without actually explaining something. The Referential code relates and refers to an external body of knowledge which could take the form of scientific, historical and cultural knowledge. This specific code applies to local newspapers as they often take advantage of the readers cultural knowledge especially knowledge of the local area and current/past events. Local Papers often feature several references which can only really be understood by someone who is living within the local community or surrounding area, seemingly it would only interest locals as well. The symbolic code acts on a wider level, it organises semantic meanings into more in depth meanings and is based around binary opposites, for example good vs evil. An example of how this could be in an article in my paper would be a story covering a criminal and a victim.
Todorov is a Bulgarian author who proposed a narrative theory. He proposed that narrative followed a 5 step program. The first of the stages is the Equilibrium; this is the stage where life is ordinary, and disruption free. Then following the equilibrium the stage of disruption occurs, this is where disruptive, unusual events occur and people’s life’s change, usually for the worse. The third step is the conflict stage. In this stage subjects face there issues and do something about the disruption. After the conflict and disruption has occurred there is generally some sort of resolution where by things are made better and a new, positive equilibrium is created. Only Parts of Todorov’s theory can be applied to articles in local newspapers and therefore to my production of a paper. Local newspapers tend to only feature some elements of his 5 stages, for example usually an article in a local paper starts with disruption, explains the disruption and then states the resolution to the story and the new equilibrium for the subjects. An example of when i will use Todorov's structure to format an article will be when i discuss a local man and his neighbors struggle with a plot of land in front of their house and their campaign to purchase the land. I will initially report on the disruption of how the government didn't take care of that land and the struggle to purchase it. After this i will discuss how the issue was resolved and how the land was obtained and all worked out in the end.


In conclusion there are some key theorists whose work applies to my production of a local newspaper. In order for me to create articles and create a local newspaper that interests and keeps my audience interested in the articles, I will look to use the structures proposed by narrative theorists such as Todorov and Barthes. I will look to follow Barthes’s codes very carefully, more so than any other theorist’s codes. This is the case because the 5 codes proposed can be applied to papers easily in comparison to any other theory and will surely aid me in producing extremely high quality articles that should appeal to my target audience.

Thursday 16 October 2014

Schedule and checklist for producing my newspaper

 
I produced this table in order to help keep track of what needs to be completed for my course work. 

Thursday 2 October 2014

Audience Research Analysis

Audience Research Survey:
Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.





Audience Research:


Representation Of Survey Results:

Age:

This gives a brief overview of the ages of the respondents that took part in my survey. Using various age of people ensured that my results were representative of the public and gives me an idea of what articles in my paper should be based on.

Do you read local newspapers?
Out of the 20 people who underwent my survey the majority do pick up a local newspaper, the majority of the people who read local newspapers are not in the 16-24 year old bracket, proving that not many young people are interested in reading local newspapers.

What local newspapers are read:


This data tells me what the most popular newspaper in the area is, and what the majority read. I can learn from what it is the paper does to appeal to local residents, use its strong points and apply this to my work. I can study the formats and topics covered and attempt to gain an understanding of what contents appeal to my target audience.
Price Prepared participants are prepared to pay:

This data gives me a vague idea of what prices customers would be willing to pay for a copy of a good quality local newspaper, ranging from 30p-£1.10. The information displayed states that 11 of the 20 would be prepared to pay between 30 and 50 pence for a local newspaper, meaning that if i were to charge for my product this would be the most suitable price range.  

The Inverted Pyramid


The inverted pyramid is a method used by journalists and writers to illustrate how information should be prioritized and structured in an article such as a news report. It is a very commonly used method for writing news stories,it can be adapted and applied to multiple formats such as blogs. It is widely taught to journalism students, and is systematically used in Anglophone media.

For Example:
  • 1st paragraph- Sum up
  • 2nd Paragraph- Context
  • 3rd paragraph- Specific details
  • 4th paragraph- Quotes
  • 5th paragraph- Conclusion/Resolution