Portishead Post- Masthead,font and logo of paper Planning.

Article & Image Ideas

Newspaper Adverts

Newspaper Adverts

Representation Of Local Town

Audience Research Analysis

Audience Research Survey:
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Audience Research:

Representation Of Survey Results:

Age:

This gives a brief overview of the ages of the respondents that took part in my survey. Using various age of people ensured that my results were representative of the public and gives me an idea of what articles in my paper should be based on.

Do you read local newspapers?

Out of the 20 people who underwent my survey the majority do pick up a local newspaper, the majority of the people who read local newspapers are not in the 16-24 year old bracket, proving that not many young people are interested in reading local newspapers.

What local newspapers are read:

This data tells me what the most popular newspaper in the area is, and what the majority read. I can learn from what it is the paper does to appeal to local residents, use its strong points and apply this to my work. I can study the formats and topics covered and attempt to gain an understanding of what contents appeal to my target audience.

Price Prepared participants are prepared to pay:

This data gives me a vague idea of what prices customers would be willing to pay for a copy of a good quality local newspaper, ranging from 30p-£1.10. The information displayed states that 11 of the 20 would be prepared to pay between 30 and 50 pence for a local newspaper, meaning that if i were to charge for my product this would be the most suitable price range.  

The Inverted Pyramid

The inverted pyramid is a method used by journalists and writers to illustrate how information should be prioritized and structured in an article such as a news report. It is a very commonly used method for writing news stories,it can be adapted and applied to multiple formats such as blogs. It is widely taught to journalism students, and is systematically used in Anglophone media.

For Example:

• 1st paragraph- Sum up
• 2nd Paragraph- Context
• 3rd paragraph- Specific details
• 4th paragraph- Quotes
• 5th paragraph- Conclusion/Resolution

Annotation Of Newspaper Articles

North Somerset Times:

This article is taken from the north Somerset times. The title is large and draws your eyes to the article. The article is based on employment in the local area, this is a topic that is talked about all over the country and is relevant to most, citizens 16 and over. The topic of the article appeals to the papers target audience which tends to be people 30 and upwards. The title of the article is very direct in an attempt to stand out to readers skimming through the paper and delivers a clear message of what the article is about to readers. The format of the article is structured with clear spacing and paragraphs. The font is clear and easy to read, the general language of the article is active rather than passive, its not formal but professional and certainly not something that you would expect to find in a low brow magazine such as Take a Break. The article contains 13 paragraphs and is sorted into 3 columns, this breaks the text down into manageable sections and makes sure the story is easy to read and flows well. The first 5 paragraphs gives a summary of the issue being discussed and the remaining paragraphs include quotes from local residents and agencies giving their insight into the issue. Paragraphs tend to have 3 or 4 complex sentences in. The writer doesn't really go into detail about his stance on the issue and just gives an account of the situation,every sentence seems to have a purpose and delivers clear and detailed information. 
Bath Chronicle

This article is taken from The Bath Chronicle, a local newspaper from Somerset the article discusses the uproar in bath over plans to move a milestone sign to make way for new housing. The article has strong links with the historic connections to bath. The article consists of 8 paragraphs sorted into two columns. The first paragraph gives a brief summary of the article and sums up issues that residents are facing and as the article progresses more specific and complex information is presented, the fourth paragraph is the nut graf. The article does not contain many complex sentences, The language is clear and straight to the point. The article is accompanied by a photo that is directly related to the topic showing the historic stone sign. This article appeals to the target audience in that it features a topic that promotes a positive community feel.

 Bristol Post

This article is taken from the Bristol Post, Bristol cities leading local newspaper. This article discusses an issue that the local police are having regarding bogus callers. The language is not too formal but still professional in delivering news on a dark subject. The article has 8 paragraphs and is sectioned into 3 columns. The first paragraph is bold and gives a very clear, detailed summary of the issue at hand. The rest of the 1st column adds context and the remaining paragraphs provide specific detail along with quotes from the authorities. The story is negative and sheds a bad light on the local area, however i believe it commands respect by dealing with the shadier aspects of society.